How To Solicit Property Preservation Business From An REO Asset Manager

     Before you attempt to contact any REO asset managers or REO brokers you will want to review some of the terminology that these people are used to hearing. Here's a link to a page where we compiled a comprehensive list of property preservation industry vocabulary words that you must be familiar with so you don't sound like a total newbie to any potential clients.
   

  Keep in mind that the REO asset managers you are going to be cold calling are extremely busy and you will most likely get their voice mail. Do not make the same mistake as most everybody else and leave a long winded voice message for the REO asset manager introducing your company and telling them about all the services you provide. You will sound like an amateur and will probably get hung up on. 
   
  You must understand that most REO asset managers are employees earning a modest wage who are currently working way more hours than they would like to. Your best chance is to let the REO asset manager know that you are here to serve them and to make their life easier, if at all possible. And you should spend some time thinking about what an average day is like as an REO asset manager so you can truly understand the best way to approach the the person. And you should make sure your approach is different than all of the other annoying contractors who talk to the asset manager like they are doing him (or her) a favor by wasting his time with another boring autobiography about them and their brand new property preservation company. I would suggest that you limit your message or script to less than 10-15 seconds. Start out by creating a spreadsheet with as many REO asset manager contacts you can find. Use the spreadsheet to keep track of the dates and times that you called. 
     
Here is my recommended phone script:
"Good morning Mr. REO Asset Manager (use the asset manager's real name), my name is "John Smith" and I am a property preservation contractor who specializes in working with REO asset managers. I just wanted to let you know that I will make myself available to you, regardless of the day or time, if you ever get into a jamb or have trouble with their current contractor(s) and need an order completed ASAP. I can be reached at area code 123-456-7890 and my email address is johnsmith@gmail.com. Once again my email is J-O-H-N-S-M-I-T-H-@-G-M-A-I-L-.-C-O-M. Thank you for your time." 
    
 Make sure that you speak your phone # and email address slow and very clear (not in a "rushed" manner). And you should have a short, "business-sounding" email address. Do not give out a shared email address that you and your wife both share. That is just unprofessional and you will make an awful first impression on the REO asset manager. 
    
 You should know that you are going to be an annoyance to 90% of the REO asset managers that you will be calling. But the good news is that if you are persistent and continue without giving up, then you will succeed in hooking up with an REO asset manager. And some times all you need is one REO asset management company to supply you with enough property preservation jobs to keep you busy year round. If you continue calling the contacts from your REO asset manager list and use this script you will eventually cross paths with one that is actually looking for someone to save them from their current contractor. 
   
  Please Note: The process described here should specifically be used for dealing with REO asset managers and REO brokers/real estate agents specializing in REO. This will not work for national property preservation companies because they have a different recruitment procedure that I will cover in a future article.